Clear Collection
smart888 explains the main categories of information it may collect.
This Privacy Policy explains how smart888 collects, uses, stores, discloses and protects information connected with Malaysian users. It also describes the choices available when you access the website, complete KYC checks, use MYR payment methods or participate in casino and sports entertainment.
Effective date: 1 January 2026smart888 explains the main categories of information it may collect.
Reasonable measures help protect account and transaction information.
Personal data is used for stated service, safety and compliance purposes.
Eligible users may request access, correction or other privacy action.
smart888 respects the importance of privacy and aims to handle personal information responsibly. This Privacy Policy applies when you browse smart888, create or use an account, communicate with the platform, complete identity verification, conduct a transaction or use casino, live dealer and sports betting features.
By using smart888, you acknowledge the data practices described in this policy. Where consent is required for an optional activity, smart888 may request it separately. This policy should be read together with the Terms & Conditions.
“Personal information” means information relating to an identified or reasonably identifiable person. It may include direct identifiers, account records, online identifiers and information linked to gaming or payment activity. “Processing” includes collecting, recording, organising, storing, reviewing, using, sharing, restricting or deleting information.
References to “you”, “your”, “player” or “user” mean a person accessing smart888. References to “we”, “us”, “our” or the “platform” mean smart888. This policy applies to website-related processing and does not replace the separate privacy practices of a bank, eWallet provider, card network or other service you independently use.
The information collected by smart888 depends on how you use the platform. Relevant categories may include:
smart888 may also derive risk indicators from account, device, transaction or usage information to identify fraud, unusual access, duplicate accounts or signs that responsible gambling intervention may be appropriate.
smart888 collects information directly when you register, verify an account, select a payment method, place a wager, adjust a limit or communicate with support. Technical information may be generated automatically when your device interacts with the website.
Information may also be received from identity-verification services, payment processors, fraud-prevention providers and publicly available sources where such collection is lawful and relevant. For example, a transaction made through Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank or Hong Leong may generate a confirmation reference without requiring smart888 to receive your complete banking credentials.
smart888 may process personal information for the following purposes:
Information about interest in EPL football, Liga Super Malaysia, UFC, live dealer games or slots may be used to organise the user experience, provided any optional personalised communication is handled in accordance with applicable requirements and user choices.
Depending on the circumstances, smart888 may process information because it is necessary to provide requested services or administer the user agreement; because a legal or regulatory obligation applies; because processing supports legitimate interests such as security, fraud prevention and platform improvement; or because the user has provided consent for a specific optional purpose.
Where processing depends on consent, you may withdraw that consent for future activity. Withdrawal does not invalidate processing already completed and may not affect information that smart888 must retain or use on another lawful ground.
smart888 seeks to balance legitimate interests against user privacy. Additional safeguards may be applied where information is particularly sensitive, including responsible gambling records and identity documents.
Account verification helps smart888 confirm that a user is aged 21 or above, prevent identity misuse and establish whether a payment method belongs to the registered account holder. Requested documents may include identification, proof of address, payment evidence or information reasonably needed to understand a transaction.
Financial records may show payment type, amount, currency, date, status and a masked reference. smart888 does not need your online banking password and will not request it. Users should never disclose full passwords or one-time security codes in ordinary communications.
smart888 may use cookies, local storage and similar technologies to maintain sessions, remember preferences, support security and understand general website performance. Necessary technologies may be essential for login, fraud prevention and account continuity.
Analytics or preference technologies may help smart888 understand which sections are useful to visitors from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam and other locations. Such information should be assessed in aggregate where practical.
Browser controls may allow you to remove or block cookies. Disabling necessary technologies can prevent login, disrupt account functions or reduce website reliability.
smart888 does not disclose personal information without a relevant purpose. Information may be shared with selected service providers that support identity checks, payments, security, hosting, customer service, game operation, analytics, auditing or responsible gambling controls.
Providers should receive only information reasonably required for their assigned function and should be subject to appropriate confidentiality, data-use and security requirements. smart888 may also disclose information where necessary to establish, exercise or defend legal rights; investigate suspected fraud; protect users; comply with a lawful request; or support a business reorganisation subject to suitable safeguards.
A payment provider may independently process information under its own terms. Users should review the privacy information presented by their chosen bank, card or eWallet provider.
Some technology, verification, payment or support services may operate outside Malaysia. As a result, personal information may be processed in another jurisdiction with privacy rules that differ from those in Malaysia.
Where an international transfer occurs, smart888 seeks to use appropriate contractual, technical or organisational safeguards having regard to the nature of the information and the receiving location. Access should remain limited to authorised purposes.
smart888 applies reasonable administrative, technical and organisational measures designed to protect information against unauthorised access, loss, alteration, misuse or disclosure. Measures may include access restrictions, credential protection, activity monitoring, secure transmission, staff controls and incident procedures.
No website or storage method can guarantee absolute security. Users also have an important role: choose a strong unique password, protect devices, sign out after using a shared computer and report suspicious account activity promptly.
If smart888 identifies a personal-data incident, it may investigate the cause, limit further exposure, restore secure operation and provide notice where appropriate or required.
smart888 retains personal information for as long as reasonably required to provide services, maintain security, resolve disputes, support responsible gambling controls and satisfy legal, accounting, fraud-prevention or record-keeping obligations.
Retention periods vary according to information type and purpose. KYC and transaction records may need to be held after account closure, while temporary technical records may be kept for a shorter period. A self-exclusion record may be retained where necessary to prevent the creation or use of another account.
When information is no longer required, smart888 may securely delete, anonymise or isolate it in accordance with applicable procedures and technical capability.
Subject to applicable rules, verification and lawful exceptions, you may ask smart888 to take certain actions regarding your personal information. Available rights depend on the circumstances and may include:
smart888 may request information sufficient to verify identity before acting on a privacy request. This protects account records from unauthorised disclosure. A request may be limited or refused where another user’s rights, fraud prevention, legal privilege, security or mandatory retention requirements apply.
smart888 may review activity patterns, deposit frequency, session duration, attempted limit changes and communications to support responsible gambling measures. This information may be used to provide reminders, apply restrictions, conduct a welfare review or implement a cooling-off or self-exclusion request.
Responsible gambling records are handled carefully because they may reveal sensitive personal circumstances. However, smart888 may retain and use an exclusion record even after account closure when necessary to honour the user’s request and prevent further access.
smart888 is for eligible adults aged 21 and above only. The platform does not knowingly permit minors to register, gamble or provide personal information for account use. Age verification may occur during registration, KYC review, payment processing or withdrawal.
A parent or guardian who reasonably believes that a minor has provided information to smart888 should contact the platform using the website email below. Relevant information may be restricted or deleted after appropriate investigation, subject to fraud, safety and legal record requirements.
smart888 may update this Privacy Policy to reflect service changes, security practices, legal requirements or clearer explanations. The effective date identifies the current version. Material amendments may be highlighted on the website where appropriate.
Users should review this page periodically. Continued use of smart888 after an update acknowledges receipt of the revised policy, but any consent required for a new optional purpose will be requested separately where necessary.
To ask a privacy question or request access, correction or another available action, contact smart888 using the website email: [email protected]. The address is displayed as plain text and is not a clickable link.
State the nature of your request and provide enough information to identify the relevant account. Do not include your password, full payment credential or one-time security code. smart888 may request additional proof of identity before disclosing or changing personal information.
A privacy concern will be reviewed using the information available, the nature of the request and any applicable security, retention or legal requirement.
Return to the smart888 homepage to explore Malaysian-focused entertainment, or review the Terms & Conditions to understand the rules governing accounts, MYR transactions, promotions and play.